We all seem to know that having a good business idea is pretty much the best thing you can do when setting out to build your dream. We all want that idea, don't we? The one that everyone says, "I wish I had thought of that!"
I'm here to say that you don't have to come up with something earth shattering to become successful. Here's what I believe:
The most important foundation of a creative business is that it's something you love. LOVE! What do you enjoy? What are you passionate about? Can you work that into a business?
Start from there.
But don't stop at that. Begin thinking about it from your perspective. What would you enjoy if you were the consumer? Try to always think of things with that angle - as if you were experiencing it. Would you love it? Don't stop until it's something that you would love, if you were the consumer.
I also really want to say that although success in business is often defined by how much revenue your business creates, that's not something I ever focused on when starting out. I believe that developing a business is much like raising a child. You love your child and you work hard to make sure you raise him/her to be the very best they can be. Nurtured, loved, carefully guided - and hopefully someday, successful. And if you work really hard and do the very best you can, chances are, things will turn out just fine. And most likely, very well. You became a parent because you WANTED a child - just like you start a business because you WANT a business. You're going to get out of it what you put into it.
I should also take a minute to talk about originality. I think that's so important. Important to find your niche - to carve your path where others haven't gone before. This will take work, patience, and some time. But it will be worth it in the end.
And on that topic of originality, let me tell you this. I love shining a spotlight on others and I'm always seeking to share stories of other women in business. What I'm looking for is something unique. Something I haven't seen before. And I'm not alone. That's what magazine staffers, television producers, and editors are always seeking. And consumers are too.
A great example is my friend Heather Bullard's new magazine, Souvenir. Sure, there are lots of magazines out there but hers is unique. Really grass-roots and wonderful because it's full of stories from everyday women like you and me. But SO. Well. Done.
Which brings me to this: There are so many of us entrepreneurs and creative women out there and we can all support one another. You can surround yourself with a wonderful circle of supportive women.
I'll be talking about that tomorrow...
In the meantime, do you have any questions? Leave me a comment and I'll do my best to help. xo