You're probably one of the many millions of people using Pinterest. And probably using it for a way to keep ideas cataloged or just to find inspiration. But it actually has another really great use for you if you run a creative business, blog, or website.
Just as with all social media, you can use these platforms to better what you're doing and better connect with your audience. Wouldn't it be great to know what content you put out really resonates with your readers? Pinterest is a great way to gauge that and here's how:
In your web browser, simply type in http://pinterest.com/source/yourwebaddresshere For example, to see what's being pinned from my blog, here is what I'd type in: http://pinterest.com/source/thefarmchicks.typepad.com
Today, this is what comes up. I can scroll and scroll to see what is being pinned from my site:
One day, I was surprised to see my How to Make a Cloud project pinned a huge number of times and proceeded to have more than 10,000 visitors to the blog in a few hours. Other days I can see that readers are enjoying what I posted that day. The more interesting to my readers, the more pins I see.
Of course, I'm always going to post about what interests me, but it's helpful to know what my audience enjoys as well.